I imagine no one lifts weights with the goal of looking bad. That said, with the preponderance of super low volume routines at there that many newbs have (incorrectly) deemed "powerlifting routines" (Starting Strength, Stronglifts, etc), I imagine you're going to find more people looking for outliers that support the idea that they can "train like a powerlifter and look like a bodybuilder".
As most successful lifters have noted, getting more muscular tends to get you stronger as well, which is why a successful powerlifter who lifts in a super 308 weight class is probably going to look pretty jacked as well. However, this ALSO means they're going to be getting in a good deal of volume.
As for why those search results are successful, blame internet arguments.