Like the others have stated:
Bought it, HATED it. I almost threw up. Said oh well and stuck to it. I mix it with very cold water and I use a fork. Let froth settle. After a week or two, the transformation had occured. It is now my single favorite thing there is supplement wise and almost food wise in general. It is almost drug like in its hold over me. I get bummed out on non-workout days since I can't have any. All day on work-out days I find myself half excited to work out, just to have some Surge.
It sounds fanatical and I guess it is, but just an example of yet another person who was majorly turned off from the porduct, upset with the purchase and hated the taste, who is now a firm believer.
If I could have it more often I would take every advantage to do so.