He didn't say FREE samples.
He is talking about a sampler pack.
Obviously products like Methoxy-7, you have to take for while to see an effect and it wouldn't make sense.
But, an introductory pack, containing a couple single serving Grow! envelopes, Grow! bars, a servings of ZMA, HOT-ROX, Spike, etc. plus a literature packet is kind of a cool idea and something I would have appreciated and purchased when I was totally unfamiliar with the products.
Also a great way for the people who live in other countries and have to deal with higher shipping, customs, and taxes to test drive a number of products and flavors, without the headache of international returns.