I wasn't trying to imply that they were just as bad for you, just that the natural stores had plenty of bad for you things in them. Sorry, I wasn't clear.
They've got aisles of granola bars, cookies, crackers, candy, chips, etc. Their bakery, while more "natural" is still filled with things that we shouldn't eat. From cheesecake to creme brulee to ginger bread loafs. Then, even breads that aren't made with whole grains.
I don't dispute that organic is better for you, but organic sugar makes you just as fat as "regular" sugar. And, I don't think healthy sounding things like rice syrup are healthier than plain ol' sugar.
I like to shop there because I can get some things that are healthier, but you still have to be careful to read the labels. After all, they cater to all sorts of "healthy" people, including vegetarians, vegans, people looking for more soy, hemp, raw foods, organic foods, etc.
But, I can't find one thing in that store that uses any artificial sweetener, yet HFCS is fairly easy to find. Not a lot of transfats, there, but tons of Low Fat this and Low Fat that.
The huge, giant cookies at Whole Foods are good, but I don't see them as any healthier than the huge, giant cookies at Pavilions. Sure, the molassis in the one cookie adds a little something, but the brown sugar at Pavilions is might tasty, too.