The organization is also, literally, supported by milk companies. From their main site:
So we understand where they’re coming from, it’s fundamentally a contest to encourage people to drink more milk. Period.
Surge Recovery comes to as little as $1.90 per serving, delivers higher quality protein and better carbs, and it can more easily be drank during training than milk.
Cost isn’t as significant an issue as some make it out to be. And yes, there’s an old blog post written by a coach who has a deep-seated vendetta against T-Nation that tried to directly compare Surge to chocolate milk. Links aren’t permitted here, FYI.
Agreed. But when you start teaching them “drink protein and carbs when you workout”, that’s stepping into the world of sports supplements and I believe it’s better to teach them efficient methods rather than compromising and shooting for the bare minimum. Chocolate milk is better than nothing, but it’s absolutely not the best choice by any definition.
Push-ups can be effective for chest growth, but they’re not the most efficient solution. Same idea here. You want to try winning the contest, cool, best of luck. But guys were using milk as a workout drink 80+ years ago. There are better options nowadays.