Perhaps - I'll let you be the judge...
I have a list of individuals who bought the book. After a negative review (unjustified) at Amazon, I sent out this email to my list:
I want to start this email off by posting something marginally disturbing.
Below is a recent review of our Scrawny to Brawny at Amazon.com.
"I regret buying this book. It is mainly for someone who can survive on
supplements or soup. Most of the routines and guidelines are very hard to do and you would look silly doing them anywhere people are present! I do no recomend this book!"
Now, for any of you who actually read the book, you'd know that this
reviewer is likely on crack! Soup? Squats and bench presses are silly to do? Uhm, ok.
Heck, I wonder if this reviewer even read the book or has ever exercised
in his life.
But, I guess everyone is titled to his or her own opinion.
So what's the point of me sending this ONE review to you?
Well, the point is that ignorance, unfortunately, speaks its opinion loud
and often while reason often keeps quiet and shakes its head. And not only do ignorant opinions like this lower the collective intelligence quotient of mankind, they prevent others from getting any better.
Think about it - I've received thousands of emails from S2B readers
telling me how the S2B program changed their lives. In fact, right now Im doing an interview series with our S2B stars, individuals who put in the time, comittment, and dedication necessary to reap outstanding results. So I know the program
is one of a kind. And I know that most of you reading this think so too.
But, when someone like you looks for info about the S2B book, the get to
read our friend's review above and may not pick up the book, even though they
despirately need it.
So here's how I'd like to combat this, with your help, of course:
I'd like you to get on the web and make your opinions heard. Post
your thougts on the book at amazon.com, amazon.ca, one of the
many message boards online, etc.
And when you do, send me the link to your post. For doing me this favor,
I'd like to send you something. I'm working on a new book called Precision
Nutrition and although it's not yet finished, I'd like to send you a chapter from the book.
The chapter is all about idividualizing your nutritional plan based on your body and your goals. I know you'll love it!
So, make your voice heard - post your opinion on the web, send the
link to me, and I'll send you that chapter.
And let me leave you with the words of Plato:
The price good men pay for indifference is to be ruled by evil men.
In the end, it's the complainers who often make the most noise while the content sit back and are content.
In business, this is a killer. As the web becomes dominated by the complainer, those looking for valued opinions only hear one side.
I asked over 10K folks to share their sides so that both are equally represented.
So, this goes out to the T-nation audience also -- if someone is doing something excellent, don't hesitant to let people know. Whether it's my book, or T-nation, or CT's book, or whoever - let both your positive comments and negative be heard.
Certainly complain when it's justified. But praise too when it's justified.
That's the point!