I understand that, and obviously what I said does not hold true for all players. None the less, there is definitely a trend towards this type of attitude, and it is apparent throught Division I also.
I think it all stems from recruiters putting all of their emphasis on athletic ability and ignoring the intanglibles. Many coaches would rather have an amazing athlete with a criminal record and 1.7 GPA than an athlete with 95% of the athletic ability and is an good student and well rounded individual.
I also think this is one of the reasons why the Big 12 and other Midwest schools have not been as good lately (excluding this year, it is still to be determined.) Coaches constantly try to recruit the speed and athleticism you find in Florida, California, and Texas and ignore the hard workers throughout the rest of the US. Texas and Oklahoma have been competitive because they can recruit locally.
Many other schools throughout the midwest recruit in Florida, etc. and have to settle for second and third-tier athletes because a Kansas State can't compete with a Florida when it comes to recruiting. Thus, not only do they not get the best athletes, but they also settle for less than ideal students than they could have found if they looked locally. Tom Osborne spent his entire career playing the kids that had heart and were willing to work.
He also had one of the most open walk-on programs in the country. He leaves, Nebraska changes athletic directors later Bill Callahan all but closes the walk-on program and look where they are right now.
This has kind of turned into a rant but I wish college football would go back to what is what meant to be and be less about the media and money and more about building a quality program with quality individuals. You do that and the wins will come.