I saw in the news the other day that a new mod has been released for GTA, which allows the main character to have sex. Suddenly there are a whole lot of people trying to get the game banned, and it has had it classification lifted from 17+ to 18+.
It seems a bit odd that a game which allows you to carjack a car and run over the former occupant, shoot cops etc is now too hot to handle because of the addition of a sex scene.
One is tempted to think that the game makers knew the kind of response that this new mod would get, and were banking on the great publicity for the game. It's also reminiscent of the Paris Hilton burger commercial.
If certain people really are opposed to sexual content in games and ads, then maybe they should just shut up about it, because getting all worked up only draws attention to the issue, and encourages other companies to use similar methods.