For me it was what standard I admired going in, when I began lifting wasn't impressed with dieted down BBer look, started out with Bill Goldburg, Bill Kaz in mind. At forty and having this type of look for 15yrs having some health concerns myself. As far as diet, I myself do bulk and lean, just don't bulk as much as others, and don't lean out as much as some. I eat everything I can all the time, until I feel like I'm starting to look a little sloppy 25%ish, than protein and veggies till I lean up 12%ish. It ends up being 3mth yo yo diet year round, because I make my living from the sport I have to look fairly fit, otherwise probably wouldn't diet at all.
To me at 240lbs, moving double body weight on the three big lifts, and sub 20min 3 mile time, is more impressive than shredded glutes, but that's my opinion. But for health reasons having to look at implementing new diet plan docs orders, so would like to hear what others are doing year round to keep linebacker look and maintain health. 2cents