It's in the product, one less thing you have to buy.
There is a give and take with every way you look at it.
Here is my rational.
I buy ZMA from Biotest, thats 9 bucks. Easily 8 bucks cheaper than any other ZMA with the same quality stuff out there. So thats 9 dollars I save.
Take your 25 dollar fish oil now its 16 bucks. 16 bucks for the best product on the market.
Compare that to your $9.00 fish oil from Costco, its 8.99 where I live. Keep in mind, you've got to DRIVE to get it when generally people will already be ordering from Biotest, throw it in your order and you have free shipping.
I don't even buy the cheap Costco brand I get the enteric coated and that is 12 bucks for 180 soft gels. I take 12 a day (2 p/ meal). 4 bucks more I can have a better quality product WITH CLA. I wouldnt normally buy CLA because I hate going out to another place and getting another product.
I save the money on other supplements that Biotest offers so I can afford to get the best stuff.
And if your bitching about $4 for a Fish Oil product why are you buying other supplements?!
its 4 dollars for your health. 4 Dollars more for a product that will save you thousands on many inflammatory issues that cost much more to resolve.
For an athlete like me where my entire season can rely on whther or not I recover, thats worth the 4 dollars.
Especially when I put in about 5-6k p/ season just to pay race fees.