So i’m a 3rd year university student who gets to spend a fair bit of time at home during the daylight hours. One of the pleasures (if you can call it that) of being home alot is that i whitness a plenty of daytime TV. Now i’m not sure what daytime TV is like overseas, but here in Australia we have a bunch of mid morning news-and-entertainment style programs.
Most of these programs run for a couple of hours, and ALL of them include at least a 2-3 of informercials.
One trend i keep noticeing is companies tirelessly flogging these ridiculous abdominal machines. The ads make ridiculous statemets like “you could be losing inches while you watch tv.” And they always include the before and after photo of some fat lard, who now has washboard abs, a barrel-chest and strong arms. Yeah… like all that came from doing crunches.
These advertisments all imply (directly or indirectly) that their machines can spot-reduce fat, which i’m sure most of you guys and girls know is a complete myth. So how is it that these companies are allowed to make such ridiculous and deliberatly misleading claims? They’re doing nothing but perpetuating a cycle of ignorance in pursuit of a quick dollar.
Im seriously considering some sort of campaign to get this shit off TV, but i dont have a clue where to start.