Please tell me who "most people" are?
I use a 3 - 5 rep range.
Apart from that, as I cannot do a lot of back exercise due to back problems, I just became creative. Face pull is just one exercise.
Seated Rows chest on padu ( I cannot do regular seated, it putsme out of commission ), pull downs with all kinds of grip variations, pull ups, sit on a bench, face in, on an incline and do cablepulls, one arm dumbbell rows, deadlifts, hypers, Phoenix pulls, shrugs, etc
And as stated above, I play with hand grip, barbell or dumbbell, cables, etc