You know, I’m probably getting loopy from being too tired (need to go back to bed, wasn’t able to sleep) and as a result am posting irrelevant things simply from chain-of-association.
This is another one.
It seems that both at the time and ever since, people in general just never spotted EAS’s (the supplement company’s) “secret weapon” (IMO) back in the Muscle Media 2000 days when indeed EAS supplements did just seem better, for the same thing, than other companies apparently-identical products.
EAS cleverly – I don’t know who came up with this – used taurine as their filler. This way it was not listed as an active, and people in general just ignored it was there.
It was just filler, right? And actually it’s a perfectly reasonable filler: its physical properties are good for that, and it’s plenty cheap enough for that purpose.
But of course it’s perceived at moderately stimulatory by many people and has modest performance enhancement and health benefits.
So EAS products with the exact same ingredient in the exact same amount DID feel and perform better than the competition, due to their choice of filler. It wasn’t just a “somehow it seems this way but there’s no possible real cause” thing.
And it seemed no one ever caught on to the method: anyway, no one ever duplicated it that I know of. It’s possible of course that some recognized it but chose not to do it; I would have no way of knowing it.
But whenever I mention it to anyone in the industry it’s been new and surprising to them, they had no idea that this edge was being obtained this way during EAS’ golden years (which are very distinct from the “golden man” years.)
(We don’t do it because, if you want taurine, take taurine. A jar of the powder is very cheap. And it’s not the case that more is better, beyond a quite limited amount.
If a high percentage of supplements you took had added taurine, and you take a number of supplements you’d get diarrhea, so in general it’s not a good idea. But if getting it as filler of just one or two products, that’s not a problem.
It certainly can be appropriate for select products, certainly for example for something that’s intended to provide very complete nutrition, for example.)
Undoubtedly more information than anyone wanted to have on taurine as a filler