Equipment Markup, How Much?

Generally speaking, how much of a markup do equipment manufacturers put on their products?

Is there a traditional markup that most companies use (cost * 2.75 or something)?

my one bump . . .

Enough to cover fixed costs, variable costs and place an acceptable profit on the bottom line whilst still remaining competitive.
I’d imagine as each company has differing costs and profit requirements the level of mark up will vary quite a bit.


Just curious really. I know the markup will vary greatly based on product (a treadmill will be marked up considerably more than an Ab-Doer, I would think).