Drink Companies, Whey Supply/Prices

I have just been informed that two of the largest drinks companies in the world (no prizes for guessing who they are) have bought up a very large portion of the global supply of whey protein in order to launch new lines of sports drinks. Suppliers have already been informing companies that they will be effectively sold out of whey for the rest of 2010, which for anyone that knows anything about economics, is going to send the price of the remaining supplies rocketing.

Has anyone else heard this too, I don’t think this is made up

I don’t win the prize, so please tell me who those two big companies are.
I guess one is Coca-Cola.

Well, I didnt wanna say but ye, the other begins with a P…

I found the original source, its DoggCrapp on intensemuscle, I guess he knows what hes talking about owning a protein business and all

[quote]Anonymas wrote:
Well, I didnt wanna say but ye, the other begins with a P…
[/quote]

Pepsi? Why is it a big deal to say a company’s name? And BTW I am extremely pissed off that you couldn’t do this for yourself…

Original post:

[quote] Doggcrapp wrote:
****Remember 2 years ago when I warned you about the oncoming milk shortage and what it would do to whey protein prices? And across the board whey protein prices rose…

This makes that look like a blip.

I am forewarning everyone. Two major soft drink company’s (here I’ll make it easy, they begin with C and P to narrow it down, thats all I’ll say)…have pretty much shut down the whey protein industry for the rest of 2010. The one company is coming out with a RTD whey product and the other company and their “Alligatorade” drink (think about it) bought a half a billion pounds of whey protein in which they are going to launch their Ready To Drink protein product. Now to do this they bought up all the raw ingredients from all corners or the earth and even existing product out there to tweak into their product. The other company bought a tremendous amount of whey from Asia which in turn is making a huge shortage here in the United States with manufacturers trying to catch up.

This “Alligatorade” drink company acquisition is going to drive whey protein prices skyrocketing northward. The problem is whey is a byproduct of cheese/dairy and the dairies arent going to start manufacturing more cheese to get more byproduct=whey protein (and throw away the cheese).

So and im strongly warning you on this…STRONGLY…trust me that this is going to happen. They bought up a tremendous amount of raw ingredients of whey isolate to mix into their sugar water. 500 million pounds…The other company bought up a tremendous amount of whey protein concentrate.

Whats this mean to you?

We are going to try our best to hold the line but what we are being told is whey protein could very well go to 2 - 3 times the price per pound of what it currently is. And I mean this across the board from every single protein powder company out there…and in any and every area of whey protein being sold out there.

We probably are in the process of getting rid of the recession whey protein pricing right today due to this but we are going to try to hold out on everything else as long as we can. You will see whey protein powder prices rise and rise and rise for the next month after month after month elsewhere in stores, in retails sites…everywhere.

Do you still want to “be like Mike”?

My prediction? That sugar water company will abandon this in early 2011 after it fails miserably but the tremendous damage will be done by then.
[/quote]

Hmm… tried copying over the original post, but it’s not showing up. Warning that a double megapost might show up from me in a second.

Who knows if he is right; he is only speculating, but it seems fair to say that there would be some kind of effect. He says the costs of WPI/WPC could triple, which seems a little outrageous, but what do I know?

If it is true, at least Mag-10/Anaconda is casein hydrolysate based :slight_smile: Would suck if Metabolic Drive jumped in price though because I use that quite a bit. Maybe I should get a few extra tubs just in case.

That’s fuckin’ gay

Gatorade’s already launched their protein drinks.

Gatorade recovery protein drink has 19 grams of protein and 27 grams of sugar. A sixpack costs about $18 ($3 a can). So:
$0.1579 per gram of protein
$0.1111 per gram of sugar

For comparison sake, Surge Recovery has 400 grams of protein and 672 grams of sugar in a container costing about $40.
$0,1 per gram of protein
$0,0595 per gram of sugar

Fuck you gatorade.

[quote]Geddan wrote:
Gatorade recovery protein drink has 19 grams of protein and 27 grams of sugar. A sixpack costs about $18 ($3 a can). So:
$0.1579 per gram of protein
$0.1111 per gram of sugar

For comparison sake, Surge Recovery has 400 grams of protein and 672 grams of sugar in a container costing about $40.
$0,1 per gram of protein
$0,0595 per gram of sugar

Fuck you gatorade.
[/quote]

That’s not to mention the fact that the protein in Surge is whey hydrolysate which is better quality.

I’d like to see someone from Biotest chime in on this, surely they’d know better than us.

[quote]LankyMofo wrote:
I’d like to see someone from Biotest chime in on this, surely they’d know better than us.[/quote]

Raw protein costs have indeed increased, by over over 30%, recently.

Time to go oldschool, I ain’t scared.

[quote]sevenmoist wrote:
Time to go oldschool, I ain’t scared.[/quote]

Bingo. Don’t get me wrong, I love having whey, but if it costs 20 bucks a pound, I’ll pass. I’m not going to shrink from eating less whey and instead having more casein, eggs, chicken, beef and BACON!

I buy 5lb tubs of quality protein here in Taiwan by Dymatize and pay about $50. I have 3 tubs going at the same time right now, 3 different flavors.

If prices go too high I’ll just sue one for when I need it (work out shake) and then eat more eggs and chicken.