Don't Be Fooled by Grams-of-Protein Claims

A Consumer Report

Here are two examples of how grams-of-protein per serving can be manipulated to make a product or food seem magical.

I recently read an article about a certain brand of protein powder and how it contained a mammoth 50 grams of protein per serving. Let’s call it Muscle Moo 5000 just to keep the lawyers happy. That’s a helluva lot of protein. It’s more protein per serving than anything I can remember seeing.

But then logic came back to me. Fifty grams of protein per serving? What did they do, manipulate time and space to somehow condense protein molecules? Did they go Dumbledore on it and magically make protein denser or more powerful?

Then I looked at the tub it comes in. It contains 2.45 pounds of powder and it contains a meager 14 servings. No wonder there’s so much protein in a serving – the serving size is enormous.

If you’re trying to impress consumers with grams of protein per serving, why not throw the contents of the entire tub into a cement mixer with a gallon or two of water and say it’s 700 grams of protein per serving?

You’d surely be declared the winner of the protein wars, even though you’d have to worry about people succumbing to terminal bloat before finishing it.

I Did Some of that Math Stuff

I work for Biotest and we make Metabolic Drive, a protein powder that contains micellar casein – the crème de la crème of the protein world. A serving, depending on the flavor you’re looking at, contains about 21 grams of protein.

So when the average yokel looks at our label (and most other protein powder labels, to boot) and compares it with labels that boast 40 or 50 grams per serving, he might gravitate to the “high protein” formulations, thinking they’re more powerful or potent.

To counter that, we need to do some advanced countin’. A container of Muscle Moo 5000 weighs 2.45 pounds while a pouch of Metabolic Drive weighs 2 pounds. The entire Muscle Moo container contains 700 grams of protein while the entire pouch of Metabolic Drive contains 650 grams.

The Muscle Moo, as stated, contains 14 servings, while the Metabolic Drive contains 30, but here’s the thing: If the Muscle Moo serving size (2 large scoops) was equivalent in size to the Metabolic Drive serving size (1 medium scoop), each serving of the Muscle Moo would only contain about 18.5 grams of protein – not 50 – which is less protein than the approximate 21 grams of protein in an equivalent serving of Metabolic Drive.

The reason the Muscle Moo 5000 has less protein per equivalent serving size is because it also contains a number of essentially superfluous vitamins and minerals, along with some sugar, which dilutes the protein “density.”

Regardless, it, along with Metabolic Drive and in fact most protein powders, contains roughly the same amount of protein per equivalent serving size. Given that, the relevant issue or issues when buying protein powders is protein quality, other ingredients, and, depending on your paycheck, cost.

So don’t be fooled by “per serving” protein claims.

More Protein Tomfoolery

Here’s another protein charade that annoyed me. This one is from an article on the Men’s Health website. It was titled, “This Pork Chop Has a Whopping 62 Grams of Protein.”

I had no idea pork contained so much more protein than other cuts of meat! Wait a minute, was Homer Simpson right?

  • Homer: Lisa, honey, are you saying you’re never going to eat any animal again? What about bacon?
  • Lisa: No.
  • Homer: Ham?
  • Lisa: No.
  • Homer: Pork chops?
  • Lisa: Dad! Those all come from the same animal.
  • Homer: (chuckling) Yeah, right, Lisa. A wonderful, magical animal.

Yes, Homer, yes, that same wonderful animal you spoke of apparently produces cuts of meat with 62 grams of protein, which is more than twice that of beef or chicken! How did it escape our notice all these years?

Rather than immediately transition to a pork-only diet, I decided to read on until I came to the recipe for this magical cut of meat. Here’s the first ingredient:

  • 10-ounce pork-loin chop

Of course it has 62 grams of protein! It’s a 10-ounce slab of meat! It’s as big as a dainty woman’s toilet seat! You know what else has around 62 grams of protein per 10-ounce portion? Steak. Chicken. Buffalo. Kangaroo. Mallard. Sandhill crane. Labradoodle.

Meat protein is generally measured in 4-ounce servings and nearly all cuts contain right around 23 grams of protein, so yeah, 10 ounces of any of them brings you right into the neighborhood of 62 grams.

Saying that particular pork chop dish is somehow endowed with supernatural amounts of protein is harebrained. (FYI, the brains of hares only have about 12 grams of protein per 4-ounce portion, but if you served up a basket of them and called it a serving…)

Probably the only exceptions to this meat “protein barrier” are horsemeat and ostrich meat, which have a lower fat to protein ratio, making them slightly more protein dense per four-ounce serving.

Aside from them, meat is pretty much meat, which makes you shake your head at all those articles in the lay press extolling the virtue of specific types of meat because “they’re high in protein.”

They’re all high in protein, buttheads.

Okay, my anger is spent. Back to work.

Metabolic Drive Metabolism Boosting / Award-Winning Protein


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