This is actually a corollary to my last post, “What Happened To.” That thread was hijacked (by me, actually), and this is the continuation.
The topic at hand was whether or not T-People would be willing to pay for a high-end EFA supplement, and the general sentiment, as stateed by Atomic Dog and at least one member, was that most guys would not buy it. Here is one rebuttal:
I don’t know, guys…
I’d love a potent EFA too…but just a little reality check…
- Grow! went down to $23.00…and you STILL had hacks complaining that they could get their big bag of “Tub-O-Whey” for .39 cents per serving while Grow! was .40!..so they went with their “Tub-O-Whey” (not exact numbers…but you get the point…)
2)I can hear it now…“DAMN…I can get a bottle uh fish caps at Costco for blah, blah, blah…” (even though they have to take 30 caps a day with poor bioavailability, leading to “fish burps” all day and questionable benefits…)
Oh well…that’s Life…!
While this a perfectly reasonable expectation, I have a theory that is a bit different. Bear with me.
I started buying Biotest supplements in the Ribose-C, Power Drive, MD6, TRIBEX, and Grow! days. At that time, Grow! cost $47 for a three pound bottle (although the Biotest store offered a Buy 2, Get 1 free promotion). Even at that price, people bought it. A lot of it. Would it be cheaper to buy a five pound bucket-o-whey? Hell yes. Later on, Surge was developed, and it carried a price tag of $50 for ten servings! Who pays $5 for a protein drink? A lot of people, and it has apparently been a Biotest bestseller since creation. Would it be cheaper to order ten pound bags of dextrose and WPI? Absolutely, but T-Maggers wanted something better.
In the past few weeks, there has been some discussion on multiple vitamins. Now, I have mentioned the EFA supplement that you guys had in the works, and a few people have expressed interest in that. Here is my hypothesis:
Biotest customers are willing to pay top-dollar for top-quality nutrition. Grow!, Low- Carb Grow!, and Surge have all done remarkably well, even when they were considerably more expensive than other products in their genre. Why? Simply because your readers recognize the superiority, and they are willing to pay for that. However, when ergogenic aids are introduced, you guys know there is a seasonal and limited market for them. I need fats, carbs, and protein every day out of the year. I cannot say the same for lipolytic aids, prohormones, neurotransmitter formulas, or whatever. Bottom line: I think that Biotest will most always succeed with products incorporating nutrients that every athlete needs, everyday: proteins, fats, carbs, and vitamins/minerals.
Thus, I want to suggest that Biotest consider marketing:
- The originally conceived EFA supplement and
- A quality multiple vitamin/mineral–perhaps a three-per-day formula (with three different pills) to minimize absorption inhibitions.
These being foundation nutrients, I really, really think that they would succeed. What does everyone else think?