This is an old meme that was huuuuge in Southeastern Europe a while back, but I suppose you may have missed it.
The guy in the video is Ekrem Jevric, later named "Borat of the Balkans". Before you start laughing at the primitive Balkan peoples, know that he's from Yonkers.
After allegedly making it big in the construction (cough) business upstate, he financed this video to showcase his versatility and talent for music.
I can't believe you gave this man US citizenship.