I have major issues with 95% of affiliates, simply because they have inexperienced/unqualified coaches charging people large sums of money for canned 1 hr workouts that involve a lot of complicated movements that most of the clients cannot do safely.
Then the clients end up drinking the kool-aid like its water from the holy grail, go all kinds of crazy prosletyzing friends, coworkers, acquaintances, and whoever is nice enough to listen.
In the end its a step above a spin class, just a fancy group exercise class meant to generate profits, which I can't hate on.
The market is nearing saturation though, and when you have 4 crossfit affiliates in a 25 square mile zone, shit is bound to happen. I'm looking forward to some affiliate wars in the near future.
Don't make the mistake of comparing the NFL with peewee football. Its the difference between xfit games caliber athletes and the average crossfit client.