It's not even a creatine product. It's just a generic "energy drink" mix...Kola Nut, caffeine, Inositol, B-Vitamins...pretty damn unimaginative and an awful way to spend ones money. A very inferior good, considering your options.
The producers have just jumped on the "Cocaine" Energy Drink bandwagon and sold their product by comparing it to real stimulants (as if.) In their defense, though, I do like their web page.