No shit. The few non-Biotest products I buy I get them for half what GNC sells it for online. I feel bad, some of the guys I know at my gym talk about what is on sale there, never mind the quality of the product, if it's cheap protein, they just buy it. And cheap to them is $29.99 for a 20 serving box of who knows what MRP. Then again, they think M&F is the gym bible.