You're just oversimplifying what Im saying. I am saying that anyone fairly new to lifting weights will mostly be unhappy with their body in some way. At the same time, their problem isn't normally that they have a strong, good-looking body - BUT with a small weak ab section. In fact, once someone has a bigger stronger overall body shape, the abs HAVE TO have grown in line with the body because they link the top to the bottom and are used in just about every lift to varying degrees. The idea that
if I just hammer my abs directly it'll improve my overall look
is WRONG. It'll give a lifter a freakishly proportioned ab section with dangly arms and legs. And the idea that
it'll make me stronger in the big lifts
is rubbish. Want a bigger deadlift: DEADLIFT. Want to do more chins, or do them with extra weight, practise CHIN UPS!
But look, Im not attacking the idea of working abs like it's some sort of taboo! Im merely saying ab work is often abused. Look at this 'Situation' idiot from Jersey Shore. He was my example. Not 'everyone who's ever touched an ab roller'! Sure, assistance work on the abs is necessary in some cases