I am leaning towards renting my own space and filling it with my own equipment.[/quote]
If you can find a place with reasonable rent, then I say go for it. You don’t need much in terms of equipment. When I first started I had:
1 Power Rack
1 Olympic weight set with extra plates
1 set of adjustable dumbbells (I had Bowflex…they were pretty much shit and only went up to 52.5lbs, but most of my clientele were un-trained females).
Assorted Medicine balls, swiss balls and bands
The biggest thing for you right now is to try and limit your overhead and try to find some used equipment.
I’m sorry if I’m rambling here, but my question is, how did you jumpstart your initial ‘burst’ of clientele? Were they old clients from the facility you worked at? Or did they just know your name from publications you have written for? [/quote]
Actually, every single one of my clients moved with me when I left the gym. Now I mainly rely on word-of-mouth, referrals, and networking.
If you currently have a good amount of clients, you should try to make the transition as smooth as possible for them. If they really like what you do for them they WILL follow.
Also, there’s something about ‘setting yourself apart’ from the others that does wonders for word-of-mouth advertising. People always wonder why you leave and what you’re up to next. Give them a good reason to talk about it.
I have complete confidence in my abilities, but getting people in the door initially is my biggest concern.[/quote]
If you have complete confidence in your ability, you shouldn’t have to worry too much. Just be personable. Get out and meet people. Be a shameless self-promoter, but do it with dignity and without being a prick (did that make sense?).
Let everyone else know why you’re different from the run-of-the-mill ‘personal trainer’. Hell, don’t even call yourself that.
You’re a ‘fitness problem solver.’
What makes you different from everybody else? Why would anyone want to work with you?
You have to come up with your USP (Unique Selling Proposition)and figure out what you do better than anyone else.
Keep 'em coming.