I just saw the late night infomercial for this:
http://www.ubuyez.com/index.php?main_page=product_info&products_id=31
I think this shit is kind of unfair; I mean, I would NOT hit the before picture in the pink, but I would mos def hit in the second picture.
Further, do you get rebound out of this things? Are women going to start shimmying into powerlifting briefs to instantly firm up their roll?