Not the same idea no, and that poses its own problems: the difficulty with making this character the black Batman is how they intend to establish Batwing as a hero in his own right, and not have him come over as second best to the real McCoy. Having him as a member of Batman, Inc. doesn't bode well - is it more likely that it's a democratic organization of Batmen of various nationalities, or will the original Batman be calling the shots?
Don't forget they tried this before with Superman and Steel; Steel never came into his own because of his ties to a much more popular and well-established hero that, due to the nature of his character, couldn't be severed.
It's not a matter of race either, it could happen to any new character inpsired by a top-tier hero. All I'm saying is they better have some damn good ideas if this is going to stay the course.
Stan Lee didn't have to deal with this problem because Bruce Wayne never existed in his universe.