I was just thinking, part of the reason Fedor is successful is that he is a relaxed calculating fellow. But in this business where a fool like Kimbo can have some videos circulate virally of him smashing some nobodies and be the world's toughest man in the mind of the average idiot... Fedor's reticent nature isn't benefiting him, perhaps maybe he should have some loud mouth akin to Dana White speak for him.
Fedor could basically threaten Lesnar, or when the timing was right before, Couture, in such a way, that puts the image of the UFC and Dana White in a questionable light even in front of its strongest fan base. Like "Look you fake fuck, you are obviously afraid of me, that's why you want to play games with the contract, so if you're a real man, I put your honor on the line, fight me, or let me fight your champion, but either way I'm getting a piece. Because if you don't everyone you know you're a little bytch."
I mean that sounds pretty school boy-ish, but honestly he needs to call the UFC, WWE style and generate some fervor.