Great posts again thank you guys. If you guys dont mind i am going to continually throw out more questions.
-If you had to choose one thing that made you succeed in personal training, what was it? Ability to interact with new potential clients?
-What if your clients do not want to become a bodybuilder or an athlete and that is what you are? How did you convince the you could get the client “toned up” or 'skinny". Show off previous clients? What if it is your first client? Maybe give a few free sessions and hope?
More questions to come. Thanks for all the info so far.[/quote]
Wow, tough question to say just one thing. I’m gonna throw out a few things that come to mind:
- Eagerness to keep learning
- Making “it” about the client
- Studying tons of business material (books, CDs, DVDs, etc)- as some have mentioned, you MUST be good at selling (a weak part of most trainers)
- Learning from those that are successful in the same field
- Finding a mentor that you can interact with
- Among the best things to do is establish yourself as an expert on a given topic. Think about some of the authors on this site. Bret Contreras while he may know a good amount about nutrition, if you wanted a diet plan would you go to him or John Meadows? Would you go to John Berardi for tips on how to do O-lifts, even though he knows how to do and teach them?
One of the best things I ever did with my career to get more clients was to (at first) do free seminars at my club. No other trainer was doing them for several reasons, but that hour I spent in front of 20-50 people more than paid for itself, and now I charge for seminars, that still leads to new clients.
ultimately though, what my mentor said years ago that has stuck with me was along the lines that this is what he was meant to do with his life. That has been a driving force in my career since then. You either deep down want to help people or you want to just make money doing something you enjoy. If it’s the latter people will see through it, BUT it’s not an either or thing, you can genuinely want to help people AND make a career out of something you enjoy.
How do you convince them w/o a prior history? U guess a good way is to be in shape yourself, other than that, that’s why new trainers no matter how smart they are usually have to charge less than those maybe not as formally educated but a history of providing results. Or, do what I did and offer some free seminars (I would advise against free sessions). Free individual sessions are a time suck, and it you’re setting yourself up to devalue yourself. A doctor or dentist does not offer free “sessions”, nor should trainers.
Document your clients with before/after pics, measurements testimonials, something you can print out and market with.
Hope some of that helps.