I'm probably going to get flamed for this, especially on a forum called "Testosterone", but fuck it.
I think Maxim magazine is an absolute insult to the intelligence of males between 18 and 34. The articles are nothing but random crap, thrown together in a haphazard way with attention-grabbing headlines aimed at those with sub-100 IQs. It'll be "build a catapult in your backyard", then an interview of some Eastern European model quipping how she "loves low maintenance, slobby guys", followed by a "how-to" piece on performing the deadly Dim-mak technique.
Oh, and there's the requisite "check out THIS gear!" article which reviews items way out of the income bracket of the target audience. Punctuate every other page with an advertisement about 1.) Axe Body Spray 2.) Some energy drink with a tweaked-out gorilla on the bottle 3.) Affliction and/or TapOut apparel.
Basically, its a tutorial on how to be an easily-marketed-to douchebag with the attention span of a barracuda on meth.
Maxim sells extremely well, which serves to indicate that these articles do in fact appeal to a great number of males between the ages of 18 and 34. It literally contains NOTHING of value to the male gender. Even the chicks...hmmm...look at a pictorial of some washed out starlet like Tera Patrick, or browse the terabytes of FREE hard-core porn on the internet, tough choice!
Some might think I'm being too hard on Maxim, but speaking for myself anyway I do believe that a good number of people in my age bracket have a.) an IQ of at least 120 b.) reading interests exceeding "how to make poison darts from common houseplants" and c.) hope for the future.