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Anutra Better Than Flax?

While shopping at new Whole Foods store, I saw this product called anutra next to some flax seed products. According to the anutra label, anutra is packed with a lot more vitamins, fiber, omega-3 fatty acids, and even amino acids than flax. I was wondering if anyone had any experience with consuming anutra, and if any significant positive effects were noticed from consuming anutra.