That's what I thought at first too, but after reading this I am not so sure:
All of the logs are uploaded to the CIQ portal and linked up to a equipment ID and subscriber ID - the data recorded is NOT anonymous. It also records all keystrokes, even encrypted information. It then loads it up on the CIQ portal for anyone with access to it to check out. The guy posted a screenshot of their portal on his website as well as their training manuals for accessing that information.
Apparently people with access to the CIQ portal can even read your text messages (according to CIQ's marketing director).
However, CIQ browsing around your info is not the real problem, but rather the following:
"If a bad actor discovered a vulnerability or used malware, he could potentially exploit that opportunity to become a "CIQ Operator" leaving many users helpless against the extensive collection and misuse of their own information and no way to stop it. With so much moving code across the operating system, I would say the chances of malware looking here isn't that far-fetched."
i.e. people can develop malware to take over the CIQ app and steal all your information, people could hack into the CIQ servers and take tons of sensitive information, etc.