T Nation

AMA: Stop Making Women Too Attractive


#1

[i]BODY IMAGE AND ADVERTISING TO YOUTH: Advertisers commonly alter photographs to enhance the appearance of models' bodies, and such alterations can contribute to unrealistic expectations of appropriate body image â?? especially among impressionable children and adolescents. A large body of literature links exposure to media-propagated images of unrealistic body image to eating disorders and other child and adolescent health problems.

The AMA adopted new policy to encourage advertising associations to work with public and private sector organizations concerned with child and adolescent health to develop guidelines for advertisements, especially those appearing in teen-oriented publications, that would discourage the altering of photographs in a manner that could promote unrealistic expectations of appropriate body image.

"The appearance of advertisements with extremely altered models can create unrealistic expectations of appropriate body image. In one image, a model's waist was slimmed so severely, her head appeared to be wider than her waist," said Dr. McAneny. "We must stop exposing impressionable children and teenagers to advertisements portraying models with body types only attainable with the help of photo editing software."[/i]

http://www.ama-assn.org/ama/pub/news/news/a11-new-policies.page

Hopefully rather soon, they will come out in opposition to any depiction of the female form and we can close the lid on whether they're just a bunch of helpful scientific or religious organization. I wonder if photoshopping women in burqas would be acceptable?