Well, you can't go wrong with getting stronger if you want a better physique. If that's what your asking. Just pay attention to the mirror (and not your abs), pants size, love handles, and the way your shirts fit.
If your bulking, your goal isn't to gain a lot fat...but if you do gain some fat don't sweat it. The goal is to add muscle at the fastest rate you can. Pay close attention to your traps and shoulder girdle, make sure they're always bigger and wider than your love handles (you shouldn't be gaining excessive fat on your love handles).
You'll hit your groove eventually and things will fall into place, just takes effort. It's simple stuff really, if you pay attention to the little things i listed you should be able to keep things in check. It works for me.