I thought this might interest some of you. A few of my clients come from Boathouse Group, a marketing firm here in Boston. They represent quite a few big companies, including New Balance and Merrill Lynch. Boathouse has a reputation for being non-traditional, but EXTREMELY effective in this neck of the woods.
I just got this email from one of my guys over there, and I thought you’d appreciate the humor - and be as curious as I am about how the new strategy will pay off. Cool stuff!
[quote]We?ve just finished some of the initial elements for a very brave and unique client in the retail automotive category, here at Boathouse. The Clay Family of auto dealerships has had it with all of the BS that is the retail car business these days, and we?ve produced an integrated campaign on their behalf.
Have a look at this link:
In the top right of the page, you can click on the ?see videos? button and view the work that is playing on You Tube, AOL and a handful of other media outlets.
No one has ever had the spine to take this stance in the automotive industry. Now if we could just get our politicians to take a similar position, things might really get interesting.[/quote]
Thoughts? I was cracking up in the office today as I watched this - and then I got to reflecting on how brilliant it was!