The reason it looks like Crossfit, is because Mark Twight, the trainer, was very heavily influenced by Crossfit training, and his gym was a Crossfit affiliate up until a few months ago (that split is really not something that needs to be discussed any more.)
This is what Twight had to say about Crossfit:
"You can talk all you want about being in good shape until you do a few CrossFit workouts. And then you will realize – like I did – that what you have been doing is likely training strong points, rarely working on weak points, and training efficiency to such a degree that the workouts you do are less effective than they might be if you mixed energy modes, duration, and types of work.
You probably know something about climbing-specific training because of books like Ex Alp, Clyde’s book, Dale’s book, and maybe Will’s. But none of this will prepare you for what is to come if you make even the slightest effort to follow CrossFit. Coach invited me to CrossFit HQ for an instructor seminar. I was the weakest guy in attendance, by at least 50% during every workout we did over the three days. Those days changed my life. I could “what if?” my old training program and all the years I missed when I thought I was fit but I was nowhere near my potential but the key is to move on when you know that something better is out there, without second-guessing. I don’t believe I will find anything better than CrossFit for developing power, endurance, lactate tolerance, stamina (local area endurance), balanced muscle groups, efficient neurologic pathways (in the context of movement), etc. The bottom line: I started toying with the CF protocol last April without truly understand
ing it. I improved in some diverse areas of fitness but had not seen the light or my own potential yet. I went to CFHQ 1 December. Since then I have lost 12lbs, leaned out, and I am approximately 25% stronger across the board without significant negative effect on endurance despite the short duration of our workouts (nothing longer than 25 minutes, with the norm being half that or less).
On to the subject of commitment. CF requires character. Some climbers have it, many don’t."
Mark’s site, Gymjones.com, has shitloads of effective and challenging workouts on it, and his articles section is pretty awesome too.