I was talking to a dude who manages a very big and very expensive gym. It's a really popular commercial chain here, and the gyms are awesome. Heated outdoor pools, 15 tennis courts type thing.
He was saying the chain are planning on having no dumbbells over 30k, banning deadlifts, and just generally making the place really bodybuilder unfriendly.
The reasoning is that bodybuilders just aren't cost effective. They use the gym more than any other type of member but spend the least money when they're there.
Makes sense from a business standpoint but kind of a bummer for us jacked and tan folks